Dear Dojo Owner,

I want to share a story with you...

If you're running a dojo, and you're struggling with a low student base, students leaving in the first 3 months, having poor attendance issues or struggling financially, you'll want to pay careful attention to this letter, because in the next five minutes I'm going to show you how you can gain new students every month, retain your current students, get more of them to upgrade to higher programs, and get more revenue from your existing students!

Hello, my name is Chuck Phillips, President of International Martial Arts Management Systems (IMAMS) and I run a set of dojo in the suburbs of the Twin Cities in Minnesota.

Of course, I wasn't always a successful dojo master. In fact, it wasn't that long ago that I was a karate student myself!

How I Got Started

Can you remember being a White Belt? Stepping onto the floor for the first time? I can. I remember coming up through the ranks with my sons, twins. When we started they were only 7 years old. We joined a dojo that was near our house in San Jose, CA as a way for us to spend time together. I had no idea what a monumental moment that was!

The dojo was California Karate Academy, one of the oldest karate schools in the country. The Chief Instructor was Kyoshi, Jim Mather – founder of IMAMS. I’ve been with him ever since.

I passed many students in rank, many times skipping grade levels because I was always practicing, asking for private lessons, and asking my sempai for extra training sessions (I was fortunate that my sons enjoyed it as much as I did – they also received black belts before moving on after high school.)

As I progressed I became more and more fascinated with karate and “submersed” myself, as my wife says I do whenever I take on something new. I took on volunteer work at the dojo then was hired on as an instructor – ultimately (14 years later) becoming the senior student in the dojo.

The Business of Running a Dojo

I dove into the business end of karate with equal vigor. I was appointed director of the dojo then senior director of all 6 of his dojo. I was constantly asking questions about every aspect of the business. Over the years, Kyoshi Mather shared everything he has developed for martial arts school management with me - starting with his own story.

Many years ago, Master Mather took over a dojo that had only 12 paying students and was losing $1,000 each month. Surrounded by over 50 other schools (which soon rose to 75), he was located in one of the most competitive martial arts markets in the United States. To make matters even worse, the area was in the middle of a sharp economic downturn - with massive job layoffs being announced almost daily.

But in only three years, Mr. Mather used the unique IMAMS approach to build this dojo into one of the largest in the United States at the time, with more than 700 students and a yearly gross of over $400,000! NOW IT’S YOUR TURN.

He was always testing and challenging existing practices and striving for improvement. Virtually everything we discussed was implemented first at his dojo before it went out to the IMAMS member schools.

The Master Passes Down The Secrets

He and I spent many nights in his office, long after the dojo was closed and the last student stepped off the floor. We would dream up ways to inspire the students, keep them coming to the dojo week after week and ways to attract new students, of the sometimes difficult aspects of keeping students and parents happy while still maintaining a proper dojo atmosphere.

How to motivate kids who were there only because mom thought it was good for them. How to coordinate all the dojo activities – staff training, social events, birthday parties, testing cycles. We covered it all!

When it came time for me to move back home to Minnesota I had no dojo, no students, no day job. What I had was confidence. Confidence in all the training Kyoshi Mather gave me over the years.

Taking The Next Step

I quickly implemented the strategies he taught me and built a school with over 100 students in less than 6 months time. I prospered and continued to grow with a second dojo, an after school program and 5 day care programs – all under his expert training and the IMAMS system. NOW IT’S YOUR TURN.

When he decided to step down as CEO of IMAMS he turned to me, knowing that I would pick up where he and I left off. I’ve done just that. IMAMS continues to help martial arts school owners build their school in their own way. With the unique IMAMS system you choose which training module you want to focus on and when.

Want an after school program? Want adults only? Want to focus on student retention? You choose what’s right for you, for your dojo and IMAMS provides the training module. NOW IT’S YOUR TURN.

The IMAMS System:

To build a school you need three things. First, you need to get students in the door (marketing). Second, you need to keep the students you get (retention). The third often forgotten item (one of the secrets revealed in this letter) is getting more from your existing students (internal marketing).

At IMAMS we have taken these three key areas and broken them down into dozens of individual modules. Each module has step by step instructions including:

• What you need to know before you start
• Where to begin
• The steps to execute
• What to look out for
• How to follow up after implementation

Plus, we show you how to use each module using the second secret revealed just below.

An Added Benefit of the IMAMS System

A highly overlooked area of school management is the idea of Crossover campaigns. A crossover is where you take a marketing strategy and apply it to your existing students or take a student retention program and apply it to new student marketing.

Using one of IMAMS' modules at my own dojo as both an internal and an external marketing tool I doubled the number of new students I would have otherwise gotten had I only used it one way.

If you use our module on creating a summer camp not only can you market this to your existing students but you can use our press release module to learn how to get free publicity for the camp to bring in new students. Plus, you can offer a special package for any student who brings a friend to the camp.

Now, I know you're probably skeptical. That's normal and healthy. Let me give you three good reasons we can back up what we claim:

Three Reasons IMAMS Will Work For YOU!

Reason One: IMAMS is one of the oldest martial arts management companies in the world. Our methods are both traditional, having stood the test of time, and innovative, being on the cutting edge of what works in the market today.

Reason Two: You have the security of knowing that as dojo owners ourselves, virtually everything offered through IMAMS has been run and tested through our own schools.

Reason Three: We offer the best possible guarantee on all our educational materials. (I'll explain our guarantee in just a bit.)

A Summary Of The Many Benefits You Receive

IMAMS Training Modules Cover The Most Important Management Topics. Just A Few Of These Include:

Warning: Do NOT buy any MARKETING
or STUDENT RETENTION material
unless it meets the following 5 criteria!

As one of the oldest Martial Arts Management companies in the world, we have built systems upon systems. We have refined each module and have been able to clearly define what works and eliminate the waste.

You will receive the benefits of Master Mather's 40 plus years of training, teaching, and school management. Virtually everything presented by IMAMS for school management has been field tested by Mr. Mather at his own schools and those of his students' schools.

There is a lot of confusion surrounding our field. I want to give you 5 criteria or elements you absolutely, positively must have in any school management materials you obtain:

1: You need the right help at the right time.

With IMAMS you pick which modules you want to work with rather than hope something usable arrives in this month's expensive, complicated fluff package. Here's an example. You sign up for a service which requires you to receive their monthly package of materials.

In it there is a CD interview with someone talking about how great his program is for 3 and 4 year olds (No details of how he did it or pitfalls he ran into creating it.); a poster for this program; a large color ad slick that, if used in any newspaper, would run you at least $1000; and a large program manual to set up and start your little kids program - half of which is techniques that you don't even use in your school.

Now, if you run an adults only program this month's package not only is of no use to you - you have nothing to work with this month to grow your school and you have to wait (and hope) that next month's prepaid package brings something you can use.

With IMAMS you get what you want when you want it because you choose the modules you want. You choose how fast they come because you can get them anytime. All of the IMAMS training modules are specifically targeted at one aspect of marketing or retention and you choose the modules that are right for you when you need them.

2: You need materials to be ready to use now.

You need to use them today, without having to jump through hoops with specialized software or waiting for third party customization.

IMAMS training modules are "plug and play" templates where you add your school name and logo and you are ready to go. Here's an example: Our birthday postcards are created in Microsoft Word with a sample school name and logo. Just open the file, swap our samples with your school name and logo and they are ready to print. It's that simple.

3: You need materials and tools that you can actually use.

With IMAMS you get focused training modules that are simple, to the point, and easy to follow. They explain what to do, in what order and what to avoid to save you time and money.

4: You need speed.

When you finally find time to take action to work on growing your school you need to have the materials ready for you. At IMAMS that's now, today, because virtually all of our materials are downloads that you get as soon as you order them. You don't have to adjust your schedule to fit someone else's time frame.

5: You need ongoing support along the way.

With IMAMS you can get our exclusive email coaching program. With each module you can get an email coaching package to help you stay focused, take the steps needed to put the materials in place, to implement the strategies, and to make sure your new program runs smoothly.

These emails are very short, "nudges" or reminders that help you stay on task, stay focused, and have proven to be highly successful in helping dojo owners follow through with implementing each training module.

You Get At Least 10 Times Your Money's Worth!

As a martial artist you may have taken a private lesson or two along your way to Black Belt. Now, as a school owner, you need to do the same thing. With IMAMS individual marketing and student retention programs it's like getting a private lesson with each module.

It's as if your own Sensei was there, teaching you a new kata, a new drill or a new strategy - showing you the secrets of the art. In this case, the secrets are of the art of marketing and student retention. The private lesson is your choice of modules.

Getting a private lesson from a world class Sensei could cost as much as $500. A private lesson in the art of marketing could easily run 5 times that much! Plus, you can get on-going coaching with the email coaching program.

The true value of each module, however, is not what you pay for it but what you do with it - and how many students you bring in or retain. If you bring in just 5 students who pay $150.00 per month in tuition that's $750.00 in one month and $9000.00 for each year they remain a student. Now add in their uniform, sparing gear, other school store items, upgrades to other programs, referrals and you suddenly see how quickly the value of the IMAMS system adds up!

Your First IMAMS Training Module

Your First Training Module, Dealing With Sales Objections At Registration, is one of the most popular among IMAMS Members. In this module we show you:

• How the registration conference actually starts with that first phone call
• How to track key statistics to point out strengths and weaknesses in your registration process.
• Learn to handle any sales objection with confidence
• Turn things around so students are asking you to join rather than you asking them
• Ways to identify true objections vs. excuses and over come both

This training module discusses the top 10 objections people give when confronted with making a decision to join a martial arts school. In fact, we reveal the secret to totally eliminating the number one objection most people use to stall rather than make a commitment. This can be done quickly and easily using the IMAMS system.

In Summary, Here's What You Get:

Remember, each IMAMS marketing or student retention training module is a complete, stand alone system. You get:

• An overview of the module
• Easy to follow, step by step instructions
• Done for you templates (if needed for that module)
• Materials you can use today
• Exactly what you are looking for without the fluff
• The option to get added support with email coaching
  

If you respond right away, you invest only $27.00 for your first module.

Learn no nonsense, straight forward, step by step systems for growing your school. Plus the hidden secrets no one ever tells you about.

Get Started Now!

Act immediately to receive the following 3 Free Gifts

Since I know it's 100% to your benefit to act right away, I want to sweeten the pot and give you every possible reason to say YES today! If you respond immediately, you'll also receive the following:

Free Gift #1

Email Coaching

Normally, our email coaching program is a $27.95 upgrade for each module. However, as an added bonus I will make sure you receive the email coaching for your first training module. $27.95 FREE

Free Gift #2

Our Most Popular End Game

End Games are short martial arts games or drills that you can use to make sure every class ends on a positive note. We used to sell this game but people complained because it is SO simple and SO obvious that they were actually mad at themselves because they didn't think of it!

So we’ve let you off the hook by giving you this End Game as a free gift with your first module. We have dozens of End Games that are fun for both kids and adults. They love all the variations including punching, kicking, kata, combinations, balance and coordination, races, team building and more.

But every school we ask says this one game is by far the favorite in the dojo. Don’t be upset when you read it because you will laugh and say, “Of course!” Also, make sure you read the “Added Challenge” section to make this game even more fun and challenging. $5.95 FREE

Free Gift #3

A Favorite Poster Among IMAMS Members

All of our posters follow the same IMAMS theme – clean, simple, to the point. Many are martial arts maxims from antiquity or quotes from famous Masters. This one features an age old karate saying that applies not only to martial arts but any endeavor in life. It is written in bold kanji as well as English. As with all of our posters, it is presented in postcard, note card, 8 ½ X 11, and full 24” x 36” poster format that you can take to any print shop. $21.95 FREE

By the way, these free gifts are yours to keep even in the unlikely event you decide to take advantage of our Ironclad Money Back Guarantee:

You Can't Lose With Our 100%,
Ironclad, Better Than Money Back Guarantee

Take a full six months to examine and use any of our modules. That's right. You have 180 days to put this valuable information to work in your dojo.

Test the marketing materials, student retention strategies, End Games, any of them for yourself. Try as many of the valuable tips as you like. Once you've used these strategies in your own school, I'm confident you'll NEVER want to send anything back!

But, if you aren't satisfied for any reason, or if it doesn't live up to your expectations, you won't be out one cent. We'll refund your entire payment - right up to the final day of this 180 Day Guarantee! If you have any problems or issues just pick up the phone or shoot us an email and we will make it right.

You don't have to decide now if IMAMS is for you. Just try our introductory offer with the Training Module, Dealing With Sales Objections At Registration. If it doesn't do everything we say and more, if your school doesn't grow, just let us know and we'll give you every cent of your money back!

We call this our "Better Than Money Back" guarantee because we give you a full half year to examine and use the materials and the FREE GIFTS materials are yours to keep as a thank you for trying IMAMS. So you have nothing to lose and Financial Freedom to gain.

Invest in your future right now!

If you respond right away, you invest only $27.00 for your first module.
Plus the free gifts - a value of $55.85 FREE

Learn no nonsense, straight forward, step by step detailed systems for growing your school. Plus the hidden secrets no one ever tells you about.
Get Started Now!

To your success,
Chuck Phillips
President, IMAMS

P.S. Remember, as a first time member you get a huge discount on your first module and virtually everything we sell has been field tested in our own dojo. Don't forget, with our 180 Day Guarantee you have nothing to loose.

P.P.S. You also get the FREE poster AND our most popular End Game AND the FREE email coaching program - IF YOU ACT NOW!